Production Diary - Week 3

We have begun to look into our target audience. As a group we decided upon the age range and gender of our audience and what kind of people that they would be. We then created a questionnaire targeting our audience to find out what they would quite like to see in our video and if there is anything they think could improve our ideas. We will take their opinions highly into account because they will be the ones who watch the video and make it successful. We finally conducted a focus group where we focused completely on the opinions of 6 members of our target audience, we chose to also include the opinions of boys in our age range although our audience will be mainly female because we think that it is important to reach a wide audience.