Analysis of Digipaks

Lana Del Rey - Born To Die
I have previously analysed the advert that was created to promote this album, I think it is important to look at how they link together and compliment each other.

Front Cover 

The main focus of the front cover is on the artist's name 'Lana Del Rey' as well as an image of the artist. This is important in a digipak to show the audience who's album it is, it is also very similar to the advert that was used to promote the album. The colour scheme is mainly blue and white which provides a very calm atmosphere while also representing summer which is a common theme within the dance and pop genre. This colour scheme also contrasts the redness of her lips and hair which makes the image of her stand out more. The title of the album is quite small on the page and isn't as important as the main image or artist name however it is still important to include this on the front cover to establish what the album is.

Back Cover

The main focus of the back cover is the title of the songs that are included in the album.  They take up the most space on the cover and are written in a pale blue colour to contrast against the plain background. It is important to include the song titles on the back to give information to the audience as well as to entice the audience through pre released singles. The barcode and production company are also seen on the back, they are very small but give extra information to the audience.

Inside Cover

The inside cover shows only an image of the artist. These covers are often kept very simplistic so that the audience isn't overwhelmed. The image uses bright, summery colours which are a convention of the dance-pop genre and give the album a positive film. 

CD

The CD is very simplistic with pictures of roses around the edge on a white background. The red rose is symbolic of love and beauty but the deep colour also adds a hint of danger. The rose hasn't been featured anywhere else on the digipak which doesn't follow the typical conventions where it usually follows the main themes. 

Demi Lovato - Confident

Front Cover

The main focus of the front cover is the image of the artist. The Male Gaze Theory could be applied to this image as it is slightly provocative especially due to her costume which is revealing as she is shown in her underwear. This also shows the confident image that she wants to present as it is very courageous to show an image of her with little clothing. Her top is made of black leather and has tears in it to give her more of an edgy and strong appearance to suit the theme of 'confidence'. High key lighting is used to make the artist stand out and helps to reduce the visibility of her flaws. She has been photoshopped so that she has no flaws and appears very tanned and attracts the audience through the ideas of the male gaze theory. She is the only thing in the framing of the image and the background is a very simple white, this ensures that the main focus is on the artist which portrays her as very strong and confident to match the albums name and themes. Her make up is very defined to contour and shape her face which is very popular with young people today, we can also see that her eyebrows are very perfectly shaped which is also very fashionable and would appeal to a young audience. Her hair is slicked back which is also very fashionable, to show that she keeps up with current trends and appeals to a modern audience, this also creates a slightly wet look which makes her look very sexy and provocative. The artist and album names are written across the centre of the cover, they are written quite small so they do not take the focus off of the artist but as they are positioned in the centre still stand out. The capitalisation of the letters gives a strong and independent feel to add to the theme of confidence. The colour changes from black to white and then back to black to contrast against the background to make sure it is visible and stands out. In the top right we can see a sticker to say this is the deluxe edition, it shows two featured tracks which had previously been released and were very popular so may entice the audience. It also shows that there are bonus tracks which would make an audience member what to buy this version rather than the standard edition as they feel as though they are getting extra exclusives. The sticker also shows that it is her fifth album meaning that she would already have a large fan base and makes her seem like a success in the industry. The bottom right features a symbol for explicit content, this shows that her album is aimed at young adults and those in their late teens who would be comfortable with this.

Back Cover

The back cover includes another image of the artist in another provocative position and in the same costume to keep the same theme throughout the digipak. In this image we can see her shoes which are high heels with red bottoms, this is closely associated with Louboutins which are very expensive and show high class. The red colour also makes her seem very dangerous and represents the confident image that she wants to present. The track listing is written over the top in the same font as the album name and artist, this creates a continuity throughout the digipak and the capitalisation of the letters add to the theme of confidence. At the bottom of the cover we can see extra information such as websites, a barcode and production company which are used so the audience can find out further information. 

CD

The CD itself is very simplistic, it is black to give it an edgy and sophisticated look with the album and artist names written at the top in the same font as on the front and back cover to create synergy.  They are still written in capital letters to show this confident vibe and are in a white font which contrasts against the black background to stand out. The production company logo is also used at the bottom of the disc with extra information written around the edge of the disc.

Rihanna - Loud

The front cover of this album shows a close up image of the artist which shows her importance and adds intimacy to entice the audience. We can see that the artist has bright red hair and lipstick, this colour is associated with love as well as danger, it can be seen as a very seductive colour and so may entice the target audience through the ideas of the male gaze theory. Apart from the lipstick the rest of the artist's make up is very simplistic which brings more attention to her lips which can connote love. The artist name is included at the top of the page and the album name at the bottom. They are written in a white font which contrasts against the red and symbolises purity and innocence. They are written in rounded capital letters which make them stand out while keeping it soft and girly. The capitalisation also reflects the album title of loud because it can be seen to visually represent shouting. The inside covers show the artist lying across a bush of roses. Red roses also connote love and link with her red hair and lips. She is dressed in a white top and skirt which make her look very innocent and pure as well as quite girly which again uses the male gaze theory and the virgin/whore dichotomy to entice the audience. The CD itself also features the image of a rose however it is a paler pink, this adds a calmer feel to the album while still symbolising love and romance.

Back Cover

The back of the album has a much calmer tone to it with high key lighting and a soft filter. There is an image of the artist who looks much more vulnerable than on the front cover, this is also enhanced by the lighter shades of red that are used to take away from the dangerous image they promote. The back of the album contains a track list as well as the production company and barcode which is a convention of digipaks. The artist's eyeliner appears to be focused on the track list which makes it stand out the audience as the most important thing on the page. The image is also quite unfocused which helps to bring the audience's attention onto the track listing and extra information.