Advert 1st Drafts

We have created 4 different drafts to begin the production of our advert. 

 

Above is a very simple draft that we created. We chose to use the photo that we had edited using PicsArt with the filter Holga 1 because it shows the audience our artist having fun with her friends and has direct synergy with the digipak. We used the same fonts for 'Beyond Colour' and 'Sasha' as we had used on the digipak to also make this stand out and create synergy. We could improve this draft by adding more detail and following the conventions more closely.

Our second draft was also very simple and followed the design of the front cover of our digipak. This would be more recognisable to the audience to associate with the digipak however we do not think it represents the fun side of our artist as well. To improve this we would also need to add more detail about the album and follow conventions further.

Our next draft is much closer to looking realistic.  We added conventions such as a website, production company logo and featured tracks. We chose to use an image that is used on the digipak but added the Holga 1 filter so that although it is an image the audience will have seen and will associate with our artist and the album it will also be new to them. We used the colours white and gold for the main titles to match the colour schemes within our digipak but used Red and black for any other texts to fit with the photograph.

Our final draft we also used the Holga 1 filter on picsart however did not used the mirrored version of our photo. We placed the main text and titles in our artist's eyeline to draw more attention to it and make it stand out. We included our production logo, a website and social media account for our artist and featured tracks to make it seem more realistic. We tried to create a 3D effect on 'The Debut Album' by adding a blue/red glow however we think this looks quite tacky and unprofessional. We then used the logo as used on our digipak to create synergy for our artist and album name. This is the closest draft to our final draft however we would still like to see how the others turn out when improved.