Logo - Front Cover

In the music industry, and the dance genre in particular, many artists use a logo or symbol for the front cover of their digipak. We would like to use this on our digipak because we think that it represents the genre as well as being symbolic of our artist. One album that uses this is Pink Floyd 'Dark Side of the Moon', this logo is used effectively and is very memorable to the audience so that it is immediately recognised which is the effect that we would hope to create.

We have designed some ideas for what we would like to use as shown in the video below.

Our first logo was very simple, an S with a crown. We chose the crown to represent our artist as important and royal as well as her girly nature. This kind of representation was used as advertisement for Beyonce's 'Mrs Carter Show' World Tour.

 We chose the colour pink because it is connoted as quite a girly colour as well as it being bright and standing out. It also a colour used frequently in our music video so would create synergy between the two products.

We incorporated the crown into our next logo idea however this time we made it gold. We chose this colour because it fits the theme of being royal and powerful as well as wealth and is also symbolic of generosity, giving and warmth. We chose this time to place the crown above the image of a vinyl to present our artist as the queen of music. We chose to import a photo onto this logo to show the audience who our artist is. We then added 'Sasha' and 'Beyond Colour' in black and gold to fit the theme and to show the name of our album.








In an attempt to improve this logo we inverted the colours into a black and blue colour and took away the photo. Although we think that this would be effective to represent the genre we do not think that it fits the image we are trying to portray for our artist so we have chosen to use the white and gold however we are considering changing the image in the centre and using it elsewhere on our digipak.