Nina Nesbitt - Way in the World

Camera Movement, Shots and Angles

The main camera shots used are close ups and extreme close ups, these are very common in music videos. Close ups of her face and lips are often used which show her lip syncing the lyrics to emphasize them. Lips also have connotations of desire and love so this follows the concepts of the male gaze theory, which is further emphasized by the red lipstick. Close ups are also used to show the fun things that they're doing in the video. Wide Shots and two shots are also used to show the location and to include all of the friends in the same shot. this makes them seem like a close group of friends and to show them having fun. The camera looks as though it has been handheld as the shots are not perfectly still, this makes the video seem more personal and like we are getting an insight into the artist's life. It makes the video appear more casual and welcoming to the audience. Low angles are used in some places which make the actors seem quite powerful and as though they can do whatever they like which fits in with the theme of the song. It also presents the artist and her friends as people that the audience can look up to and represents them as role models.

Editing Transitions and Special Effects

Cuts is the most common transitions used throughout the video, this is very typical of music videos and gives it a quicker pace. it makes the video continuous and doesn't distract the audiences attention from the video so that it is easy to follow and fun to watch. The shots used only last for short periods of time, this adds a fast pace to the video which makes it seem more positive and upbeat, most shots last a maximum of 1 second. In areas where the pace of the song slows down the length of the shots are sometimes lengthened to fit with the pace and tempo and to contrast the mood of the faster shots. Some shots are put into slow motion which makes them calmer and more visually appealing and fits with the pace of the song.

Mise-En-Scene

The artist is seen to be wearing quirky accessories such as a ring with two eyes, this presents her as fun and original and fits with her image. She is also wearing a high amount of red in some shots, including red lipstick, a red top, red ribbon in her hair and two red N's on her shorts for 'Nina Nesbitt'. Red has connotations with love, passion and emotion which symbolizes the strong bond between the artist and her friends. Due to it's connotations with love and passion it is also quite a seductive colour and makes the artist seem more appealing to both males and females in accordance with the male gaze theory. The artist is seen to be playing a guitar in certain shots which presents her as very musical and casual, as she is playing it on a beach and at a campfire it gives off an indie vibe and makes the artist seem cool. The campervan also adds an indie vibe as well as having connotations with fun, summer and road trips which fits in with the theme of the video. It is a fun thing that the target audience would want to do so appeals to them to watch the video. Young actors, a similar age to the target audience are used, this means that the audience can relate to the characters and makes them more appealing. There are both boys and girls used to appeal to a wider audience and to show the artist as cool, having a large group of these shows their close friendship. They use quite natural and bright lighting to add a warm summery vibe which fits into the summery and fun theme of the music video. Her hair is very unique and identifiable to the artist, it is big and bleach blonde and is something that as an audience we are drawn to. It has been styled with a red ribbon to make it stand out more and to draw attention to it. She is costumed in shorts and sunglasses to give the video a summery vibe and to show off her figure. The video is set at a beach and a campfire which are both connotated with summer and fun.

Representation

The artist and characters are represented as very young and free which fits in with the theme of the song. The song describes someone trying to find themself so this representation of the artist and her friends being free and having fun is very symbolic of this. The mise-en-scene is used effectively to represent the artist in this way, through the actors used as well as different props and the setting of the video. The artist is also represented as a cool and unique individual, her costume, hair and actions all represent her in this way and as someone that the female audience would aspire to be.

Genre and Signifiers

The genre of the music video is represented through the bright colours that are used throughout, reds, blues and oranges and a positive and warm feel to the video and are representative of dancing and having a good time. The crowds of people are also quite common in music videos of the pop genre as it shows people having fun. The beach location is also conventional of a singer songwriter as well as a pop video because it has a very summery vibe and therefore appeals to a younger audience.

Audience Reception

The audience would enjoy this video because it is very fun and upbeat. The colours as well as fast shots help to add a positive vibe to the video which draws the audience in. The artist is also very pretty and so would draw the audience in through the male gaze theory. The audience would react to the video by wanting to be friends with the artist and wishing that they were with her.

Why might an audience enjoy this?

The uses and gratifications theory suggests that audiences will be attracted to something because it fulfills a need. This video fulfills the need of entertainment and diversion because it transports the audience into the fun life of the artist and diverts them from any problems that they are personally having. It also fulfills an element of personal identity because the audience will compare themselves with artist and aspire to be like her.

Andrew Goodwin's Theory

This video supports Goodwin's theory of genre characteristics because it follows many conventions of music videos such as quick shots and extreme close ups. It also follows conventions of the genre because it is set at the beach during summer which is very common with pop videos, it is also very fun and upbeat.

Laura Mulvey's Theory

The presentation of the artist supports Mulvey's male gaze theory. Extreme close ups are used to enhance this as well as the fact that she has her make up and hair done. The colour red is very prominent throughout the video which is connotated with love and passion and therefore supports the male gaze theory.