Sigala - Easy Love

Camera Movement, Shots and Angles

Low angles are used in this video to make the children seem dominant and powerful, this emphasises their strength to the audience and shows that even though they are only children they are powerful. Wide shots are also used throughout the video when they are dancing this ensures that the dance moves are visible to the audience, which complies to the genre of the song because it is a dance song. It also makes the video seem much more active and positive to the audience because of the upbeat dancing. When they're not dancing close up shots are used to show the facial expressions which shows the audience how the characters are feeling and makes the audiences emotions reflect theirs. Two shots are used to show the two main actors dancing and to represent their close relationship and is symbolic of the love theme.

Editing Transitions and Special Effects

At the start of the video the boy puts on a pair of sunglasses, the lighting of the shot immediately becomes brighter and more vivid, this adds a positive atmosphere and makes the audience happier. When he takes the glasses off everything becomes more dull and grey to contrast the positive atmosphere. With the glasses on adults also become children because children are stereotypically more free, fun and careless to show that they're having fun. The main editing transition used is cuts, this is a common convention in music videos because it is fast and unnoticeable to the audience to make the video seem more continuous. It also provides a contrast between the groups of dancers as they're having their dance off's.

Mise-En-Scene

The main boy and girl are dressed in matching white t shirts with black jeans, the fact that they are both wearing the same outfit makes them appear unified and the black and white makes them stand out against the colourful setting that they are in. In the first shots we see the boys trainers which are shown to be very grey and dull however when he puts the sunglasses on and the colour kicks in they become much brighter in an orange and blue colour, close ups of these emphasise the colour change and represent the burst of energy the sunglasses have brought. The first main gang that the pair encounter are all dressed in burgundy, white and black to show their unison as a group, they are dressed casually in vests, shorts and tracksuit bottoms and appear to look like stereotypical street gangs. The next gang are also dressed in unison however they are dressed as a biker gang in sleeveless denim jackets and black jeans. Costume has been used like this to represent the different types of gangs that there are in the Californian setting for example the biker gang could symbolise the Hell's Angels. Lighting is very bright and warm to add a positive and fun vibe, the sun is out and gives a fun atmosphere. Children are often used in media to create an emotional effect because as an audience we are often drawn to children, they are used in this video as a symbol of being free and innocent. The video portrays them to bring life into the dull area. The make up and hair of the main two actors is kept very minimal to keep the attention on their dance moves however for the other gangs they have been styled to look stereotypically like their character for example the biker's hair has been styled with shaven sides. The main prop used is the sunglasses which bring life and colour to the actors world and are symbolic of the way in which we view the world. The video is set in LA which is known to be quite a dream location and full of fun and energy, it is known to be a place where people can be who they want to be which represents the themes and message of the song and video.

Representation

Although the artist is not featured in the video, the use of children represents him as very free spirited and fun. The main actor is represented as someone who sees the best in everything and tries to turn dull situations into something better. As an audience we view the main boy as a representation of the artist.

Genre and Signifiers

The genre of the song is dance. The whole video is based upon dancing which is a highly common convention of the genre and signifies this to the audience. Dance videos are usually very upbeat so this video fits the genre through it's pace and use of colour. The use of children defies the common conventions of the genre because dance videos are usually about love or sexuality and things that would attract a teenage audience. A common convention would be to feature scenes of clubbing and partying rather than a dance off between children.

Intertextuality

The song is an interpolation of 'ABC' by Jackson 5. Jackson 5, or more specifically Michael Jackson, were known for their dance moves and so intertextuality is used by the similar style of dance that the children are doing in the video. The use of children as the main actors in the video is also a representation of Jackson 5 because they were a very young band with the youngest member being only 11 or 12 at the time of ABC's release.

Audience Reception and why they might enjoy this

The use of children automatically draws the audience into the video because people are very protective of children and would think the children very talented for their dance moves. In terms of the uses and gratifications theory people would watch the video as a diversion because it is very positive and fun so would leave the audience to forget their problems at that time. 

Andrew Goodwin's Theory

The video supports Goodwin's theory by following many common conventions of a dance video, the main one being that the storyline of the video is based around dancing. It also follows many conventions of music videos such as cuts and fast shots.

Binary Oppositions

The contrast between adults and children is very exposed through binary oppositions. Adults are shown to be dull and lifeless not only through colour but through the brightness and positive nature of the children that we are shown. The contrast between life with the sunglasses on against with them off is presented through binary oppositions of adults and children, bright colours and dark colours e.t.c.