Social Media

Social media is aimed at a teenage audience, very similar to our target audience. Facebook is home to 1.591 billion active monthly users and twitter to 320 million monthly users and so my group and I thought them the ideal places to market to our audience. We have created both a twitter and Facebook account for our artist, this would be a place where our artist could directly interact with the target audience and share any news about her work. We would also like to use social media to portray our artist as an ordinary girl in the way that she interacts with her fans and in the messages and posts she makes.

We wanted to keep both pages continuous with each other and so used the same header and profile photo. We also ensured that similar posts were shared on both. This ensures that all members of the audience would receive the same information and that our artist's image is continuous.