Tour Poster Drafts

We have made 3 drafts for our tour poster, we ensured to include tour dates, the name of the tour and the name of the artist. We chose the tour to be a summer tour because it fits in well with the themes of our artist and links well with the music video which has elements of summer and fun within it. We chose to name the tour after the album to create synergy and ensure that the audience would connect the two products. We also ensured that the artist's name was evident so the audience would know who's tour it is. The first poster was made mainly by Sam, the layout is quite effective with beyond colour and the photo being the main focus however I do think that Sasha XO could stand out more. The colours do not fit well with the theme in which we have created in our digipak so in our next draft we decided to change the colours. We also found that the font was quite simple which is something we also changed within our next draft. The background photo is not very representative of our artists image and having fun so we would like to use a picture with a more positive vibe to make the tour seem more fun and enticing to the audience.

Our second draft was much closer to what we think our final product should look like. We used the background photo that I edited for the digipak. This creates synergy between the two products so that the audience immediately can recognise who the artist is. We kept 3D filter I had put on for the digipak because I think that this ensures the synergy is evident and also adds an edgy and recognisable trademark for our artist. We changed the colours of the fonts to ensure they matched the theme of the poster and I think that this works much more effectively. We also changed the fonts to a much bolder font and made 'Sasha - XO' the main focus so that the audience knew who the artist was.  We included a website link for our artist so that the audience would have somewhere to find more information. Our next step is to add the tour dates onto the poster and we would also like to change the font to make it more interesting.

For our final draft we used the font 'Cinzel Decorative Bold' for our artist's name, we think that this font is very bold with quite a girly touch to it so represents our artist s someone quite confident but still girly and trendy. We think this font works really effectively and would now like to incorporate this into our digipak. For the title 'Beyond Colour' we kept the font 'Hinder Medium' because we thought it was very simple but striking. We also reduced the size of the white rectangle and added a thin white border to give the poster a more sophisticated look. We finally added the tour dates onto the poster as a finishing point. We added an inverted triangle behind the dates so that the dates would be more visible and stand out and also to make the poster seem quite sophisticated. We kept the colour scheme of deep red, black and white throughout because we thought that this emphasises the sophisticated feel and also links in well with the 3D photo and the digipak.