Advert 3rd Draft

This is our 3rd draft of our advert. I think that it is very representative of the fun side of our artist, it is also very memorable and can easily be related to our digipak. This advert fits the conventions of a real digipak advert because it includes a website, production logo, artist name, album name, release dates and featured tracks which are all important aspects. The photo used, with the black and white background, is also used on our digipak to create synergy between the two and ensure that the poster is recognised with the album to entice the target audience. An example of an album that is very similar to the poster and which we used for inspiration for this idea is Ellie Goulding Halcyon.

We used the fonts Cinzel Decorative Bold and Hind Medium throughout our advert to keep it continuous. These are the fonts that we used on our digipak so it ensures this continuity and synergy. To ensure this further we stuck to the black, white and gold colour scheme which gives a luxury and royal feel to the audience to present our artist in a fun and positive manner. We have decided that the Winnie the Pooh pillow distracts the attention from our artist and does not portray her in a sophisticated and trendy manner, we have therefore decided to edit this out. We also think that the featuring tracks section is written in too large a font as it is only extra information so we will make this smaller.