What have you learnt from your audience feedback?

Audience feedback is very vital in the success of a product. Me and my group have carried out a wide variety of audience feedback to ensure that our product is successful and would be received well. We are fortunate to also be a part of our target audience and so didn't have to rely entirely on feedback and could make our own decisions that we knew the audience would still like but would also ensure all of our pieces were continuous.

Initial Audience Questionnaires

After establishing who our target audience would be, we handed out questionnaires to a small sample of them. The purpose of this questionnaire was to find out if our target audience was appropriate for our video and get some feedback on our initial plans. From this I learnt the types of music most people were interested in chart or pop music and like artists such as Beyonce and Rihanna. This helped me throughout the rest of my coursework because I then had a deeper understanding of the people we were targeting and was able to consider this throughout my work. I analysed a Beyonce music video in response to this to get a deeper understanding of what the audience would be interested in. This helped us to develop the idea of presenting our artist as someone just like the audience while also slightly glamorous because this is one of the main themes in her video. Getting feedback on our idea was also helpful because it meant that the audience had a part in the construction of our video and so it would be suited to them and they would be happy with it.

Focus Groups

We have carried out 3 focus groups to receive feedback on our music video. In the first, we presented our initial ideas to our target audience to see what they like and what they didn't so we could revise this before constructing our video. Our first focus group consisted of 3 boys and 3 girls so that we could get a representation of both genders to appeal to a wide audience, they were all students between the ages of 15 and 21 as we found most of our target audience would be.

First Focus Group

Our second focus group was to receive feedback on what we considered to be our final draft of our music video. We wanted to make sure that it would appeal to the audience and that there was nothing they didn't like. They gave us some minor improvements to make such as taking out a shot where our artist looked frightened. From their feedback I have learnt that even when you think something is complete there may be issues that the audience pick up on and you don't, this showed me the importance of getting audience feedback before publishing a completed version. We chose to only use 3 members of our target audience so that our feedback would be very focused, we chose 2 girls as they are the majority in our target audience.

Second Focus Group

We then carried out a final focus group following the improvements we had made since our previous draft. We chose this time to use 2 male members of our audience because we felt that we had a lot of feedback from females and wanted to ensure that our video would appeal to a wider audience. One of the males was also featured in our previous focus group because we wanted to ensure that he liked the changes we had made from the previous suggestions. In this focus group the video was very well received and there were no comments made for improvement. From this I learnt about the way in which our audience would respond to our video which was very similar to we expected.

Final Focus Group

I have learnt that focus groups are very important in the development of a music video and play a vital role in the collection of audience feedback. Throughout each focus group I learnt the improvements we needed to make to our products and developed a deeper understanding of our target audience and their likes and dislikes.

Artist Name Questionnaire

We wanted our audience to have an active role in the name for our artist. We obtained some initial feedback in our first focus group but wanted to develop this further. From this I learnt that the name of an artist is important to a high percentage of the audience, which I found quite surprising. Following this feedback we chose the name Sasha, we learnt that our audience would want a name that gave our artist a strong and fierce representation.

Our artist name

Digipak and Advert Ideas Feedback

We also learnt it is vital to receive audience feedback on our initial ideas, this is because if we had an idea and went through with it without feedback, it would be a waste of time if the audience doesn't like it. We showed a member of our target audience the ideas that we had and asked them to pick their favourite. They chose the pillow fight scene which was the one that we preferred as a group.

Advert Feedback

We also obtained feedback on the second draft of our adverts, we wanted to ensure that the one we chose to develop for our final product would appeal the audience the most. It was very important to get feedback on this product because it would be used to persuade the target audience to buy the album, if they did not like the advert this wouldn't be very effective.

Advert Feedback, Daisy.