Advert 2nd Draft

We have created some new drafts for our adverts by improving our original drafts.

We have improved this by adding more information onto the advert to make it seem more realistic.We have included websites, the production company logo, featured tracks and the titles 'DEBUT ALBUM' and 'OUT NOW'. These give it a more realistic look and ensures the audience know what the advert is for. We have also updated the logo to match our new draft of the digipak including new fonts and colour for 'Sasha - XO' and 'Beyond Colour'. We have stuck to the black, white and gold colour scheme because we feel this is very sophisticated and gives our artist an impression of importance. I think that this draft is effective because although it is simple it is very eyecatching and the audience will remember it and compare it to the digipak.

For our next draft we used the updated photo that we had edited for our digipak to make the background block white and black, we thought that using a photo from our digipak is important to create synergy and in the adverts that I analysed such as Lana Del Rey born to die the digipak and advert are very similar. We have also made this draft very similarly to our tour poster using the same themes and colours. We added a blue and red backing to 'The Debut Album' and 'Out Now' to match the images on our digipak however I think that this does not fit in with the advert so may need changing. 

Our next draft is based around our tour poster as well as the 3D/ holographic concept. We used a photo of our artist with the Holga 1 filter and added layers to the text 'The Debut Album Out Now' to mirror this. I think this has much more of the desired effect compared to using the text layers in our other draft because it feels more fitting and appropriate. We then used the colours black, white and red for our artist name, album name and featured tracks to fit this colour scheme and to ensure that they stood out upon the page.

I think that this advert is very representative of the fun side of our artist, it is also very memorable and can easily be related to our digipak. I think that the concept of the 3D/ holographic filters on the photo and titles makes it very original and would stand out to an audience, this also represents the deep insight that our audience will get into our artist's life. Using the white bar across the middle makes the titles stand out and draws the audience in. The inverted triangle then gives the advert a sophisticated and modern look while ensuring that the text is visible and can be read by the audience. Despite this, I think it is at risk of being too similar to the tour poster and so the audience may ignore it.

For our next draft we used the same photo with the black and white background however it is much brighter in this draft which I think is much more effective in representing our artist. We used the black, white and gold colour scheme that was used in our digipak but kept our production logo in blue to make it stand out. The title of the album is in our artists eyeline which we think draws attention to it despite it being in a smaller font than our artist name. The part of this advert that I think is quite distracting and lacks sophistication is 'The debut album out now' and I would tweak this going forward.