Focus Group

We have held another focus group with members of our target audience. We wanted to get feedback on our completed draft to ensure that it would appeal to our audience and to see what they liked or what they didn't.



From this discussion I have found that the target audience really enjoyed our video and we do not need to make any further improvements to it. The main points that stood out to me was that the audience really liked the build up of our video, which is important to ensure that the audience is gripped at the beginning of the video but doesn't lose interest as it continues. They also said they liked the colours in the video which is something we have largely focused on to add a fun vibe and portray the genre. All members thought that our video was very suited to the genre and liked the image we have created for our artist.